Heather’s Blog

You Are An Advocate. The One Way to Be the Best

You are an advocate. You publicly support your family, your ideas, and ideally yourself. And you have your “juries”, whether it’s your clients, your customers, your investors or your team. For over 20 years as a trial attorney I’ve given witnesses the tools to step into the witness box, turn to the jury, and advocate […]

How Does Your “Jury” Want to Feel?

When you advocate for your big idea, you need to consider how your jury (your clients, your customers, your team etc) wants to feel. Because if you can use words, questions, tone and body language to help your “jury” feel good, you will win. Words make us feel, and feelings make us act. I saw […]

I Wish I Could Do It for You

I wish I could do it for you. I wish I could take your big idea, put it into my head, and use the tools of an advocate to get all that your big idea needs. I’d advocate to win support, attention, loyalty and engagement for your big idea. But I wouldn’t just need your […]

Who Is Your Jury?

One of the first questions I ask my clients is “Who is your jury?” Because in order to be a good advocate, you have to know what you are advocating for. What do you want to win? It may be more sales, more attention, more loyalty, more engagement. Once we know what you are advocating […]

Want to Win? Stop Communicating and Start Advocating.

You have a big idea. If you want to win support, attention, loyalty and engagement for your big idea it’s time to stop communicating and start advocating. Let’s talk about definitions. Communicating means to share ideas. (It also means to spread disease. No one wants that.) Advocating means to publicly support ideas. Your big idea […]

Win an Argument, Lose…Everything?

I’m an unusual trial attorney. Most trial attorneys tell me they like to argue. Even if they don’t like it, they say it’s a necessary evil if they want to win. I disagree. The way I win my cases is the same way you can win sales, attention, loyalty and engagement. Don’t argue. Advocate. That’s how […]

The One Thing Proven to Work Against Bullies

As we head back to school and work this fall, you should know there’s one thing that has been proven to work against bullies. It’s “bystander intervention”–otherwise known as advocacy. I became an advocate in 4th grade. At the time I didn’t know that was what I was doing. But an advocate is “someone who […]

Two Queens in Queens

I’m a trial lawyer, and it’s my job to win. Every time I step into the courtroom I know that someone will leave a winner, and someone will lose. And I struggle with that part of my job. I cry easily, have a lot of empathy for others, and I believe very strongly in the […]

Want to Win? Time to Think

As a trial attorney, it’s my job to win. And I love winning. But even more than I love winning, I love talking to my keynote and workshop participants about winning. I love talking about winning even more than Charlie Sheen did. I love sharing how anyone can use the tools of a trail lawyer […]

I Had to Fire Myself

Something happened recently. I’m not proud, but I have to tell you about it. Last week I had to fire myself. It was the perfect storm. It happened after a long week of challenging days. They were those slow and quiet days of August. August has always been a slow month for me. Courts are […]

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