Facts tell. Stories sell. But advocates win.

Heather will leave your audience empowered with the tools to advocate for their teams, their products/service and their ideas. Her keynotes are engaging, actionable and interactive. Your team will learn the tools to advocate for more sales, attention, loyalty and influence.

“Heather Hansen is an exceptional speaker. Her engaging stories kept the team’s attention, and her interactive exercises kept them engaged.”

Daniel van Starrenberg

Heather’s Tailored Keynotes

Heather offers tailored keynote presentations for:

  • Sales and marketing professionals
  • Leaders and future leaders
  • Women and other marginalized groups
  • Entrepreneurs

When you know how to use Evidence and build belief, you can turn anyone into an advocate – for YOU.

Heather Hansen

All presentations will be customized to meet the audience’s needs and can be tailored to be delivered in person, hybrid or virtually.

To learn more, select a keynote below

Heather Hansen

All Businesses

Make the Case for Anything – and Get It

Whether you’re in sales, marketing or leadership, you have to make the case for your ideas, your products and yourself every day. Making the case is advocating. It’s helping people believe. It’s a vital business skill that no one has taught you – until now.

In this engaging, interactive keynote Heather teaches her audiences 3 Cs of an Advocate (Curiosity, Credibility and Compassion). She shares how you can turn anyone, even your adversaries, into your advocate. That means more referrals, more testimonials, and more word of mouth marketing.

Facts tell. Stories sell. Advocates win. Learn to make the case for your potential and you will win.

This keynote has previously been customized for

Healthcare Professionals

Technology Teams

Call Centre & Customer Experience Teams

Manufacturing Teams

Insurance Professionals

Learning Objectives

Recognize the value of advocacy, and that it’s a skill you can learn and use to win.

Identify the 3 Cs of an Advocate and how you can use them to change minds, hearts and beliefs today.

Learn to use the tools of an advocate to turn anyone, even your adversary, into your advocate.

For Leaders

Make The Case For Change, Innovation, Your Team and Yourself

As a leader, it’s not enough to have great ideas. You have to know how to make the case for them. Teams follow leaders because they believe, and an advocate knows how to build belief.

In this actionable keynote you’ll learn how to use the tools of a trial attorney to build belief in your ideas, your products, your business and your team. You’ll learn how to see other perspectives and then use stories and evidence that speak to those perspectives. And you’ll learn to create and collect evidence that is compelling and persuasive so that you can win.

Heather Hansen

This keynote has previously been customized for

Leaders In Insurance

Leaders In Healthcare

Leaders In Retail

Leaders In Technology

Learning Objectives

Recognize the difference between communicating and advocating, and the power of learning to advocate.

Learn the power of seeing things from other perspectives and how to overcome the proven tendency to lose perspective as you gain power.

Identify your “jury” and how to help them believe what you need them to believe.

Heather Hansen

For Sales / Customer Experience Teams

Turn Anyone Into Your Advocate

Referrals aren’t enough. Raving fans aren’t enough. Even promoters aren’t enough. You need clients and customers to do more than talk about you. You need them to advocate for you.

In this engaging, actionable keynote Heather Hansen shares the tools she used in the courtroom so that you can turn anyone, even your adversaries, into your advocates. You’ll learn how to use evidence and energy to help people believe in you so strongly that they want to share it. And you’ll know how to give them the tools to advocate for you successfully.

This keynote has previously been customized for

Sales Teams

Customer Experience Teams

Healthcare Providers

Real Estate Professionals

Mortgage Professionals

Learning Objectives

Explain why it’s not enough to have referrals, testimonials, promoters or raving fans.

Use evidence (including data) and energy to change minds, hearts and beliefs.

Tap into your energy of belief so that others feel it as well.

Use the SEE Technique™ to give clients and customers the tools they need to make the case for you.

For Women / ERGs

Master the Art of Asking

There are three things that stop us from getting what they want:

  • We don’t know what we want
  • We don’t ask for it
  • Or we don’t ask well

No matter which of these three is your hurdle, you’ll overcome it by learning the art of asking.

Your “jury” is anyone you want to persuade or influence. They give you your wins. And most of the time your most important jury is you. In this interactive, engaging keynote Heather Hansen shares how to persuade any jury to give you want you want. She’ll share the tools you can use to help your Inner Jury know what you want and believe you can ask for it. Then she’ll give you the skills to ask for it effectively, so that you get it.

It’s not enough to know what you want, It’s not enough to ask for it. You have to ask well.

Heather Hansen

This keynote has previously been customized for


Women’s Groups

Veterans’ Groups

Learning Objectives

Discern the difference between your Inner Jury and your Outer Jury.

Use the 3 step decision process to determine what you really want.

Overcome your doubts in yourself so that you’re willing to ask for what you want.

Master the art of asking by seeing things through other perspectives and speaking to those perspectives.

Heather has spoken for

Google logo
Harvard logo
Bimbo Bakeries logo
AMA logo
LVMH logo
SavATree logo
AAOS logo
Stryker logo
Tufts logo
PIA Insurance logo

For more information on how Heather can help you, contact her today.