Heather Hansen
Advocacy Coach | Keynote Speaker
Best Selling Author | Trial Lawyer
An advocate can take anyone from disbelief…to belief…to becoming your strongest advocates!
Heather will leave your audience empowered with the tools to advocate for their teams, their products/service and their ideas. Her keynotes are engaging, actionable and interactive. Your team will learn the tools to advocate for more sales, attention, loyalty and influence.
Heather Hansen offers tailored keynote options to empower you and your team to overcome doubt, build credibility, change perspectives and turn your doubters into your advocates. You can become such a strong advocate that you can even turn an adversary into an advocate.
You Are An Advocate
Whether you are in sales, marketing or leadership, you advocate every day. Leaders advocate for change, hybrid work, and innovation. Salespeople advocate for their products and services. Team members advocate for their ideas and for each other. Advocacy is a vital business skill that no one has taught you – until now.
In this engaging, interactive keynote Heather teaches her audiences 3 Cs of an Advocate (Curiosity, Credibility and Compassion). She shares how you can overcome the curse of knowledge and turn anyone into your advocate. Heather’s definition of win is “to receive something positive because you’ve earned it”. Whether your “something positive” is more sales, more loyalty, more engagement or better change management, the skills you learn in this keynote will help you earn it.
All keynotes can be customized to meet the audience’s needs and can be tailored to be delivered in person, hybrid or virtually.
THE AUDIENCE WILL LEAVE WITH THE ABILITY TO
- Define “advocate” and recognize the ways you are called to advocate every day.
- Identify the 3 Cs of an Advocate, and how they work together to persuade any audience.
- Recognize where you suffer from the curse of knowledge and how to overcome it.
- Discover Heather’s three most powerful questions, and how to use them to win.
- Own your identity as an advocate for yourself, your business, your ideas and your offerings.
Tailored Options
Heather tailors her keynote speaking to a variety of situations.
Select an option below.
Tailored Option 1
Leaders Are Advocates
An advocate is one who is called to another’s aid. The best leaders need to learn to advocate for their teams, their businesses and their ideas with ease. Leaders can learn how to apply the tools of a trial lawyer and find ways to advocate to a win that works for everyone.
Heather Hansen has been a trial lawyer for over 20 years. She is a member of the American College of Trial Lawyers and is consistently named one of the 50 best female attorneys in Pennsylvania. Now she combines her psychology degree, her mediation training and her years of trial experience to enable others to advocate for themselves.
KEY TAKEAWAYS INCLUDE
Define Advocacy and How to Apply It
Unless you are a lawyer, you probably weren’t taught advocacy skills in school. It’s time to embrace the fact that you are an advocate, and how to use advocacy to win.
Breakdown the 3 Cs of an Advocate™
You will leave with 3 actionable and memorable tools to fall back upon when you are in the moment that calls for advocacy.
Ask Questions, Master Objections, and Build Credibility with Your Team
You can use the tools of a trial lawyer to prove yourself. With these tools you will have the evidence to show your team (and yourself) that you are the leader for the job.
Build a Team of Advocates
Want a team full of advocates, who spread the word for you and your company? These tools will allow you to build a team full of individuals who advocate for you and your ideas.
Tailored Option 2
Women Are Advocates
An advocate is one who is called to another’s aid. Today more than ever women are called to be advocates—for their families, for their ideas, for their businesses, and most of all for themselves.
You can learn how to apply the tools of a trial lawyer and become your own best advocate.
KEY TAKEAWAYS INCLUDE
Gain Clarity-Define Advocacy and How to Use It
Unless you are a lawyer, you probably weren’t taught advocacy skills in school. It’s time to embrace the fact that you are an advocate, and how to use advocacy to win.
Breakdown the 3 Cs of an Advocate™
You will leave with 3 actionable and memorable tools to fall back upon when you are in the moment that calls for advocacy.
Learn to “Hire Yourself” as Your Advocate
You’ll learn the one psychological tool that will allow you to hire yourself as your own advocate—and give yourself rave reviews!
Understand a Woman’s Advocacy Advantage
Studies show that women have distinct advantages when it comes to advocacy. Use your voice, embrace your empathy and hone your perspective-you will leave with the tools to do it all.
Heather has spoken for
Tailored Option 3
Sales and Marketing Are Advocating
Facts tell. Stories sell. But advocates win. Every time you tell the story of your brand/product, there is a competitor telling a different story. The customer chooses the story that wins. And you can use the tools of a trial lawyer to advocate for your story in a way that will lead to victory.
Heather Hansen has been a trial lawyer for over 20 years. She is a member of the American College of Trial Lawyers and is consistently named one of the 50 best female attorneys in Pennsylvania. Now she combines her psychology degree, her mediation training and her years of trial experience to enable her clients to advocate for themselves
KEY TAKEAWAYS INCLUDE
Learn the Difference Between Storytelling and Advocacy
Stories are powerful, but they can also put you to sleep. It’s no longer enough to tell a story—you need to advocate for that story so your client/customer will choose it over any other. Heather shows you how.
Discover the 3 Cs of an Advocate, and the One C to Avoid
You’ll leave with an understanding of how to use Compassion, Creativity, Connection, Curiosity and Credibility to Advocate for your product/brand. And you’ll recognize that until you decide to give up the C of comfort, you’ll never be your own best advocate.
Overcome Objections with Two Simple Words
In sales and marketing, questions and objections are a big part of each day. Heather will teach you a tool from the courtroom to help you overcome objections, and the role questions have to play in achieving victory.
Gain Perspective
A trial lawyer can’t win until she sees things from the perspective of her opponent, the jury and the judge. And if you want to win the sale, you have to do the same. Heather will share one trick that will change your ability to see perspective forever.
Build Credibility
At trial, you don’t win if the jury doesn’t find you credible. You can’t sell without credibility either. Even when there isn’t time to develop trust, you can develop credibility. You will leave with the tools to build credibility for yourself and your product.
Tailored Option 4
Real Estate Agents Are Advocates
As real estate professionals, you advocate for your clients, your agency, your ideas and yourself. An extraordinary advocate turns their clients into advocates as well. That’s the key to a thriving referral business.
Heather Hansen has been a trial lawyer for over 20 years. She is a member of the American College of Trial Lawyers and is consistently named one of the 50 best female attorneys in Pennsylvania. Now she combines her psychology degree, her mediation training and her years of trial experience to enable others to advocate for themselves.
KEY TAKEAWAYS INCLUDE
Gain Clarity-Define Advocacy and How to Use It
An advocate is one who is called to another’s aid. You are the epitome of advocates—coming to your clients’ aid at a time when they’re emotional, confused and in need. Use your advocacy skills to leave your clients excited to advocate for you.
Ask Questions and Embrace Objections
Questions and objections are the majority of your day. You’ll learn how to look at both as opportunities, and how to maximize those opportunities to win.
Breakdown the 3 Cs of an Advocate™
You will leave with 3 actionable and memorable tools to fall back upon when you are in the moment that calls for advocacy.
For more information on how Heather can help you, contact her today.