Heather Hansen
Keynote Speaker
Best Selling Author
Facts tell. Stories sell. But advocates win.
Heather will leave your audience empowered with the tools to advocate for their teams, their products/service and their ideas. Her keynotes are engaging, actionable and interactive. Audiences leave with the tools to advocate for their products, services and ideas, and to turn the people around them into their advocates.
Heather’s Tailored Keynotes
Heather offers tailored keynote presentations for:
- Sales and marketing professionals
- Leaders and future leaders
- Women and other marginalized groups
- Entrepreneurs
When you know how to use Evidence and build belief, you can turn anyone into an advocate – for YOU.
All presentations will be customized to meet the audience’s needs and can be tailored to be delivered in person, hybrid or virtually.
To learn more, select a keynote below
All Businesses
Advocate for What You Want – And Win
Whether you’re in sales, marketing, or leadership, you have to advocate for your ideas, your products, and yourself every day. Advocating is building belief and overcoming doubts. It’s a vital business skill that no one has taught you – until now.
In this engaging, interactive keynote Heather teaches her audience 3 Es of an Advocate (Energy, Evidence, and Empathy). She shares how to turn anyone, even adversaries, into advocates. And more advocates means more referrals, testimonials, and word-of-mouth marketing.
Facts tell. Stories sell. Advocates win. Learn to make the case for your potential and you will win.
This keynote has previously been customized for
Healthcare Professionals
Technology Teams
Call Centre & Customer Experience Teams
Manufacturing Teams
Insurance Professionals
Learning Objectives
Recognize the vital difference between communicating and advocating.
Identify the 3 Es of an Advocate and how to use them to build belief.
Use the tools of an advocate to turn others into your advocates.
For Leaders
ADVOCATE FOR CHANGE, INNOVATION, YOUR TEAM AND YOURSELF
In times of change, people often become less loyal, less connected, and less invested. And as a result, the changes fail. It’s not enough for a leader to have great ideas. We need the tools to build belief in those ideas and our ability to execute them. Teams follow leaders because they believe, and an effective leader knows how to build belief. Leaders must learn to advocate.
In this actionable keynote, you’ll learn how to build belief in your ideas, your products, your business, and your team. You’ll learn how to optimize your energy, turn facts into evidence, and use cognitive empathy to speak to other perspectives. When you communicate, you share perspectives. When you advocate, you change them. You’ll leave this keynote with the tools to change your team’s perspective of change so everyone wins.
This keynote has previously been customized for
Leaders In Insurance
Leaders In Healthcare
Leaders In Retail
Leaders In Technology
Learning Objectives
Know the ways to ensure you are the strongest energy in the room.
Recognize the difference between facts and evidence and how to turn facts into evidence.
Use cognitive empathy to see other perspectives and speak in ways that resonate with those perspectives.
For Sales / Customer Experience Teams
Turn Anyone Into Your Advocate
Referrals aren’t enough. Raving fans aren’t enough. Even promoters aren’t enough. You need clients and customers to do more than talk about you. You need them to advocate for you.
In this engaging, actionable keynote Heather Hansen shares the tools she used in the courtroom so that you can turn anyone, even your adversaries, into your advocates. You’ll learn how to use evidence and energy to help people believe in you so strongly that they want to share it. And you’ll know how to give them the tools to advocate for you successfully.
This keynote has previously been customized for
Sales Teams
Customer Experience Teams
Healthcare Providers
Real Estate Professionals
Mortgage Professionals
Learning Objectives
Explain why it’s not enough to have referrals, testimonials, promoters or raving fans.
Use evidence (including data) and energy to change minds, hearts and beliefs.
Tap into your energy of belief so that others feel it as well.
For Women / ERGs
Master the Art of Asking
Three things stop us from getting what they want:
- We don’t know what we want;
- We don’t ask for it, out loud and with DELIGHT;
- Or we don’t master the art of the ask.
No matter which of these stops you from getting what you want, you’ll learn the tools to overcome it in this keynote.
In this interactive, engaging keynote Heather Hansen shares how to persuade any “jury” to give you a win. She’ll share the tools you can use to overcome your own doubts and then move on to overcoming others’. You’ll build belief in yourself, your value and your potential and then build that same belief in others.
This keynote has previously been customized for
ERGs
Women’s Groups
Veterans’ Groups
Learning Objectives
Learn to ask for what you want with DELIGHT, not resentment, frustration or fear.
Use the 3 step decision process to determine what you really want.
Overcome your doubts in yourself so that you’re willing to ask for what you want.
Master the art of asking by seeing things through other perspectives and speaking to those perspectives.
Heather has spoken for
For more information on how Heather can help you, contact her today.
