Heather’s Blog

How to Get What You Want

You can ask for what you want and get it, over and over again. But first, you need to recognize that you aren’t born with this magical skill. You have to learn it, hone it, and master it. There are tools you need to acquire and practice. But once you do, you can apply this […]

How to Build Belief with Evidence

You could build a house. If you had the right tools, the right help, the right attitude, and the right amount of resilience and patience, you could do it. It’s just a matter of using the tools, following the instructions and not giving up when it gets uncomfortable. You can also build beliefs. With the […]

Lead, Sell, Serve, Advocate

You are an advocate. I don’t care if you are a leader, a sales professional or a teacher. It doesn’t matter if you’re a founder, an entrepreneur or a parent. You advocate every day. Advocating is building belief. If you’ve ever told someone they have to watch Ted Lasso, you’re advocating for Ted. You believe […]

How to Advocate – Using Emotions

When you’re advocating for something important to you, your emotions can run high. Whether you are a leader advocating for change you really believe in, a salesperson advocating for a product you know will work for your client, or a founder advocating for your idea that will change the world, it’s emotional. And if you’re […]

Stop Being Authentic

The world really doesn’t need your authenticity. I know that’s not a popular opinion. People LOVE to talk about how all we have to do is “be ourselves”, and that authenticity is more important than ever in the face of AI and technology. The root of the word authentic is “be yourself, and that’s another […]

Two Reasons You Aren’t Getting What You Want

I bet you don’t always get what you want. Me neither. Whether it’s professionally or personally, big things or small, there are things we want that we don’t get. And I know why. There are two reasons we aren’t getting what we want. It’s one of two things. Either we don’t ask for what we […]

How to Build Belief In Yourself – You’ve Got to Be an Advocate

Imagine this. A woman is about to stand trial for murder. The jury is sitting in the jury box, waiting to hear the case and choose. Guilty or not guilty? The prosecutor is seated at counsel table with binders and exhibits all around her. She’s prepared to make the case that this woman is guilty. […]

You Can’t Sell It If You Don’t Buy It

It doesn’t matter what you’re selling. In the courtroom, I had to sell my case to a jury. It was impossible to help my jury believe in my case if my client and I didn’t believe. We couldn’t prove it until we believed it. My work was always to get my client and I in […]

This Is Better Than Confidence – Why We Need to Stop Looking for Confidence and Start Believing

When I was in grammar school, we had to diagram sentences in English class. We were asked to identify the noun, the verb, and the various modifiers (adverbs, adjectives, etc) in each sentence. At the very least, each sentence had a noun and a verb, an action and a “doer” of the action. She worked. […]

Leaders Need More Doubt – Integrity Isn’t Enough Without Discernment

George Santos won a seat in Congress Elizabeth Holmes raised $945 million, including money from famous and powerful leaders Charlie Javis “conned” JPMorgan into buying her company for $175 million Anna Sorokin “scammed” New York city banks and hotels out of over $200,000 How do so many smart and savvy leaders become the victims of […]

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