1 May · Episode 255
How Modern Marketers Earn Trust with Melanie Deziel
28 Min, 57 Sec · By Heather Hansen
Heather Hansen & Melanie Deziel speak about how to earn the trust of others when marketing, whether it be for a company, a product or yourself.
If you are marketing your business, your product, or even yourself for an opportunity, how can you earn the trust of your audience? The award-winning branded content creator and author Melanie Deziel shares how you can provide the proof needed to build trust.
- How to take the journalist approach of “show, don’t tell”, and apply it to marketing
- How to decide what’s relevant when providing proof
- Why we as consumers tend to be more skeptical of subjective claims vs objective
Mel’s Book Recommendation: Everybody Writes, 2nd Edition by Ann Handley
Learn more about Mel Deziel
About Melanie Deziel
As a keynote speaker, author, and award-winning branded content creator, Melanie has spent her career developing the skills to think differently and discover new ways to engage audiences through content. She has developed and taught graduate-level content marketing courses for both Fairleigh Dickinson University and City University of New York, and frequently guest-lectures for the many universities that use her books as texts.
In addition to delivering keynotes, leading workshops, and coaching clients on organized creativity, Melanie is also the co-founder of both The Convoy and GroupUps, B2B marketplaces that help small businesses save money so they can invest more in themselves and their communities. She advises multiple other startups and also serves as a judge for several industry awards.
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