The 5C’s of an Advocate

Facts Tell. Stories Sell. Advocates Win.

When you communicate, you share perspectives. When you advocate, you change them. You are an advocate, and you advocate every day. Every time you publicly support something-you are advocating. You do it for your friends, your family, your business and your colleagues. Ideally you advocate for yourself, your ideas and your needs. But advocating doesn’t come naturally. It’s a skill that can be learned and honed.

After over 20 years of defending providers in medical malpractice trials, I came to a realization.

We didn’t win because I’m an extraordinary advocate. We won because I know how to teach anyone to be an extraordinary advocate.

Our juries wanted to hear from them, not me. We all have our juries outside the courtroom too. Clients, customers, patients, investors, team members, family and friends--anyone you want to persuade is your jury. And you can use the tools we used to win in the courtroom to win outside the courtroom as well.

With the 5 Cs of an Advocate I’m able to share those tools and how you can use them to advocate for anything you want - and get it.

1. Connection

You can use listening, presentation, evidence and credibility to make connections with your jury of clients, customers, investors, patients, students or family.

2. Compassion

The first step in compassion is the ability to see things through the jury’s perspective. The next step is putting what you see into action. When you show compassion to your juries and yourself, the results are extraordinary.

3. Creativity

Anyone can learn to use creativity to ask for more support, more resources, and better boundaries. You can use words, evidence, body language and tone of voice to become creative advocates.

4. Curiosity

The best listener wins. That’s true in the courtroom, but also in the operating room, the boardroom and in office hours. You can learn the tools to become better listeners, interpret tone of voice effectively and ask questions that will maximize efficiency without losing connection. You’ll also learn how curiosity is a key component when you’re negotiating with clients, customers, patients, students-and yourself.

5. Credibility

If they don’t believe you, you can’t win. This is my mantra for the courtroom, but it’s true for every aspect of any relationship. It’s true when it comes to getting more money, and asking your team or your spouse for support. It’s also true with respect to the relationship you have with yourself and your needs. When you know how to build credibility with yourself and those around you, you begin to advocate (and win) with ease. I have a 2 step process to build credibility with yourself (your Inner Jury), and then a three step process to build it with others (your Outer Jury).

In my interactive keynotes, workshops and course curriculum I share these 5 Cs of an Advocate. And in doing so, I provide the tools anyone can use to become an extraordinary advocate and win.


When your team knows how to advocate for themselves, their ideas, and each other, innovation soars, burnout reduces, and referral business multiplies.

"Heather Hansen created an amazing workshop for my sales and marketing team on how to advocate to win. Her carefully curated presentation seamlessly combined our company's core values with her winning 5C's strategy how to be an advocate. " - Anna Bauer - Business Development & Marketing Director for Moët & Chandon at Moët Hennessy (LVMH)

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In Heather’s interactive, engaging keynotes she shares the 5 Cs of an Advocate and how anyone can use them to win. No matter what your industry, you are an advocate. It’s time to advocate with skill.

"Heather Hansen provided a keynote for our sales team, and she is an exceptional speaker. Her engaging stories kept the team’s attention, and her interactive exercises kept them engaged. " - Daniel van Starrenberg - Executive Chairman, Sav A Tree

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It’s time for you to become your own best advocate. Whether you want more money, more resources, more support or better boundaries, Heather’s coaching will give you the tools to ask for what you want-and get it.

"In just a few months of working with Heather, I was able to gain clarity, identify key factors holding me back and work through them to get laser focused on my time and building my business. I have tools to help me navigate the tough transition from corporate to entrepreneurship, all thanks to my time with Heather." - SJ - Coaching Client

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Heather’s consulting services include crisis communications/ advocacy, team evaluations and recommendations, and conflict management.

"Heather has been a pillar of support and assistance in terms of recommending appropriate action during instances where a trusted objective opinion is needed to guide decision making. She is thoughtful in her delivery, generous with her time, and has been a strong advocate not only for our organization but for me as a professional." - Nicole Coleman, CHPC, CHC, MBA - Vice President of Risk Management & Rothman Orthopaedic Institute

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Heather loves to tailor her keynotes to the audience. Part of being a great advocate is knowing your jury and creating a message that speaks to them.

"She was outstanding, using real life litigation and courtroom examples to demonstrate how using your voice and asking questions will give you different perspectives and lead to increased credibility and self-confidence. Heather’s enthusiasm and passion empowered everyone in attendance! She owned the room. As one female leader said 'I could have listened to her all day!'" - Kelly Wright - VP of Human Relations, Bimbo Bakeries USA

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Want the tools to be an advocate for your big ideas?

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